Services:
Website
Social Media Marketing
Graphic Design
Marketing
Design and marketing for an urban farm
Client:
Raleigh City Farm

This nonprofit’s mission is clear: to grow the next generation of farmers by connecting the community to sustainable agriculture. 

Raleigh City Farm needed a website as clear and concise as their mission. We designed a responsive website and fleshed-out their identity and brand guidelines to keep their growing brand consistent. We worked together to develop a color palette and typeface family that expanded on the logo and mark they already had, creating a cohesive brand experience. 

Since then, we’ve continued to partner with Raleigh City Farm by creating print collateral, seasonal social campaigns, and signage. We particularly enjoyed partnering with them on a recent year-end fundraising campaign. 

We recommend visiting the farm regularly to volunteer, buy local produce, and attend events. They have a beautiful event each fall called Harvest Dinner where local chefs use the season’s bounty to craft a magical dinner under the stars. 


Website

Raleigh City Farm had a mobile-responsive, informative website. But, their small staff was consistently answering the same questions to the public via phone and email… How to buy local produce? Is it a strawberry picking farm? When is the next yoga event? 

Once we uncovered their pain points and developed a strategy based on their customers’ needs, we did a full overhaul to the website's design, userflow, and content. Using the web analytics data from their existing site, we knew that most people wanted to volunteer or attend an event. With a new design and stronger navigation flow, we made it easy to engage with one of Raleigh’s most beloved spaces. 

Since launching their new site, Raleigh City Farm has seen a dramatic increase in volunteer and event interest and a significant decrease in staff time spent answering FAQs. 

Responsive website design and development for Raleigh City Farm
Man at a MacBook Pro looking at the Raleigh City Farm responsive website


Isometric mobile web design mockup for Raleigh City Farm


Social Media Marketing

There are so many ways local neighbors can #DigWhereYouLive, so Raleigh City Farm communicates regularly with helpful agricultural information, community events, and volunteer opportunities. 

We strategically determined channels, frequency of posts, and content pillars to keep this nonprofit front-and-center to its followers. Goodness wrote regularly scheduled custom content, created custom graphics, leveraged brand-centric hashtags, and kept engagement high for their 20k+ followers across 4 platforms

Screen shot of Raleigh City Farm's Facebook. Social media marketing provided by Goodness creative studio


Graphic Design 

We regularly partner with Raleigh City Farm, keeping their brand collateral consistent.

Business card design mockups for Raleigh City Farm
Photo of multi page folded brochure design for Raleigh City Farm
Photo of multi page folded brochure design for Raleigh City Farm
Tote bag graphic design mockup for Raleigh City Farm


Marketing

Raleigh City Farm was developing their End of Year Fundraising Campaign, and needed a plan and implementation to increase giving.

To celebrate all the ways their nonprofit grew, we developed a digital strategy to showcase their milestones via blog, email campaign, and social media posts. We focused on celebrating the people who make Raleigh City Farm possible. Our favorite part? Designing a series of Instagram posts that independently tell powerful stories, and then come together to create a cohesive poster in the grid. The Raleigh community gave generously — year-end donations increased by 73%.


Photo of brochure design for Raleigh City Farm's 2018 end of year giving campaign
Mockup of Instagram puzzle grid. A successful end of year nonprofit social media marketing campaign for Raleigh City Farm
Hear from our client

I can honestly say that they are the most kind, generous, and talented professionals I have had the pleasure of working with. They are fully committed to the best work they can put forth because they truly love what they do. They want to see the businesses and nonprofits they work with succeed in effectively and efficiently communicating all aspects of their brand.

Rebekah Beck
General Manager
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Raleigh City Farm