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Goodness Logo - Creative Studio in Raleigh NC offering websites, logo design, and brand strategy
  • Services
    Brand Strategy

    Determine your Mission, Vision, Values, Brand Personality, Industry Positioning, and Ideal Customer Personas.

    Visual Brand Identity

    Build a visual system of Logo, Marks, Colors, Typography, Patterns for a memorable brand.

    Verbal Brand Identity

    Get the right Name, Tagline, and Messaging to resonate with your target audience.

    Website Design & Development

    Create a cohesive digital storefront with strong copy, beautiful design, and smart development.

    Packaging, Print & Digital Design

    Everything from business cards to product packaging, magazines, trade booths, and pitch decks

    Ongoing Brand Management

    For clients who complete a core service, we offer ongoing Email, Social, and Web marketing support.

  • About Us
    Meet Dustin & Tara
    Our Story
    Testimonials
    Frequently Asked Questions
  • See Our Work
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Raleigh City Farm

Design and marketing for an urban farm
Design and marketing for an urban farm
Client
Raleigh City Farm
Industry
Agriculture, Nonprofit
Services
Collateral, Logo, Retainer, Website

This nonprofit’s mission is clear: to grow the next generation of farmers by connecting the community to sustainable agriculture. 

Raleigh City Farm needed a website as clear and concise as their mission. We designed a responsive website and fleshed-out their identity and brand guidelines to keep their growing brand consistent. We worked together to develop a color palette and typeface family that expanded on the logo and mark they already had, creating a cohesive brand experience. 

Since then, we’ve continued to partner with Raleigh City Farm by creating print collateral, seasonal social campaigns, and signage. We particularly enjoyed partnering with them on a recent year-end fundraising campaign. 

We recommend visiting the farm regularly to volunteer, buy local produce, and attend events. They have a beautiful event each fall called Harvest Dinner where local chefs use the season’s bounty to craft a magical dinner under the stars. 

Website

Raleigh City Farm had a mobile-responsive, informative website. But, their small staff was consistently answering the same questions to the public via phone and email… How to buy local produce? Is it a strawberry picking farm? When is the next yoga event? 

Once we uncovered their pain points and developed a strategy based on their customers’ needs, we did a full overhaul to the website’s design, userflow, and content. Using the web analytics data from their existing site, we knew that most people wanted to volunteer or attend an event. With a new design and stronger navigation flow, we made it easy to engage with one of Raleigh’s most beloved spaces. 

Since launching their new site, Raleigh City Farm has seen a 200% increase in the average time spent on page, a dramatic increase in volunteer and event interest ,and a significant decrease in staff time spent answering FAQs. 

Responsive website design and development for Raleigh City Farm
Man at a MacBook Pro looking at the Raleigh City Farm responsive website

Isometric mobile web design mockup for Raleigh City Farm

Social Media Marketing

There are so many ways local neighbors can #DigWhereYouLive, so Raleigh City Farm communicates regularly with helpful agricultural information, community events, and volunteer opportunities. 

We strategically determined channels, frequency of posts, and content pillars to keep this nonprofit front-and-center to its followers. Goodness wrote regularly scheduled custom content, created custom graphics, leveraged brand-centric hashtags, and kept engagement high for their 20k+ followers across 4 platforms. 

Screen shot of Raleigh City Farm

Graphic Design 

We regularly partner with Raleigh City Farm, keeping their brand collateral consistent.

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Business card design mockups for Raleigh City Farm
Photo of multi page folded brochure design for Raleigh City Farm
Photo of multi page folded brochure design for Raleigh City Farm
Tote bag graphic design mockup for Raleigh City Farm

Marketing

Raleigh City Farm was developing their End of Year Fundraising Campaign, and needed a plan and implementation to increase giving.

To celebrate all the ways their nonprofit grew, we developed a digital strategy to showcase their milestones via blog, email campaign, and social media posts. We focused on celebrating the people who make Raleigh City Farm possible. Our favorite part? Designing a series of Instagram posts that independently tell powerful stories, and then come together to create a cohesive poster in the grid. The Raleigh community gave generously — year-end donations increased by 73%.

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Photo of brochure design for Raleigh City Farm
Mockup of Instagram puzzle grid. A successful end of year nonprofit social media marketing campaign for Raleigh City Farm
I can honestly say that they are the most kind, generous, and talented professionals I have had the pleasure of working with. They are fully committed to the best work they can put forth because they truly love what they do. They want to see the businesses and nonprofits they work with succeed in effectively and efficiently communicating all aspects of their brand.

Rebekah Beck

General Manager, Raleigh City Farm

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View All Work
Hear It Straight From Our Clients
We hired Goodness to revamp our cocktail bar and what a splendid job they did! Our package included naming, brand id, logo, and a menu design. On top of that, we got plenty of content ideas and strategies to direct our marketing plan. With Tara’s background in restaurant concepting and launching and Dustin’s keen eye for current design trends, they were a perfect match for our mission. Through breezy exercises, their thoughtful approach to brand identity made the soul searching process easy and digestible, and now we can embrace our bar with pointed clarity. Thanks to the Goodness team!

Sarah Chung

Owner, Hearsay

Once we launched my new site, I started getting emails from potential clients—I rarely got website leads before. I know that a well-designed, up-to-date website helps my business get new customers. I’m glad that I placed it in the caring, confident hands of Goodness. They made me feel taken care of.

Deb Zechini

Owner, Order In The House

We thoroughly enjoyed working with Tara and Dustin to revamp our website. The process was so collaborative and they managed to get to know our work, our team, and our ethos in a way that was reflected back in the final product. They met every deadline and exceeded every expectation, and they are just delightful people to work with.

Emily Sutton

Waterkeeper, Waterkeepers Carolina

I can honestly say that they are the most kind, generous, and talented professionals I have had the pleasure of working with. They are fully committed to the best work they can put forth because they truly love what they do. They want to see the businesses and nonprofits they work with succeed in effectively and efficiently communicating all aspects of their brand.

Rebekah Beck

General Manager, Raleigh City Farm

Starting a new advisory company with a business partner, we could not be happier with our decision to have Goodness develop our website. Tara and Dustin exceeded our lofty expectations. They were diligent and professional, creating a world-class design to meet our vision. The execution was also efficient and fun – leading to a flawless launch. Virtually all of our contacts and friends lauded the quality of the site. Our experience could not have been better and we strongly recommend Goodness for all your needs. If you want to learn more about our experience, please contact me. Hire Goodness without hesitation.

Charlie Taben

Partner, Wall & Main

We had a LOT of content and weren’t sure how to display it all on the page. Dustin took our dreams and Pinterest board and turned it into a well-organized thing of beauty.

The Marketing Team

Marketing, Edwards Mill Bar & Grill

Mental health is my passion and purpose; and bringing a nonprofit to the Triangle to raise awareness and support has been a goal of mine. The care, time, energy, and hard work Dustin and Tara have devoted in helping make Green Compass a reality has been more than I could have imagined. Literally, nothing but “goodness” from this team.

Whitney Jones

Founder, Green Compass

From our first email to the launch of our new website and brand identity, Goodness was very, very good to us. Dustin and Tara have this crazy intuition for people and brands, and they know how to articulate and pull out the best in each of us. We wholeheartedly believe our brand and website genuinely reflect who we are and what we aim to accomplish with our customers. Thank you, Goodness!

Stephanie Brooks

Operations Director, FiveStar Awards & Engraving

Great experience from beginning to end. From sketching out my ideas of the big picture to tailoring a brand that worked to attract the right people to Good Human Dog Training, Tara and Dustin felt like old friends from the start. They really got to know me and what I do. Can’t go wrong with this dream team.

Jennifer Thornburg

Owner, Good Human

Goodness has outstanding know-how skills and delivery seamlessly integrated with high-quality personal engagement. They work directly with you and offer products, services, and solutions that match your needs. They are always available and respond to any urgent matter in a timely and effective way the first time around! They are great designers who produce beautiful, compelling, and working content. They also provide advice on a variety of fronts. My organization and I are very happy with Goodness and will highly recommend it to anyone.

Julio Bermudez

President, Architecture, Culture and Spirituality Forum

I absolutely love my logo and colors with my branding! Tara and Dustin really understood what I was going for with my mission and goals. I’m so proud of it and feel like their services have set my company up for success. Definitely worth the investment!

Lisa Vance

Owner, Grow Together

I have worked with Goodness for multiple years now and they are invaluable to our business. They have helped our business seem like a much bigger company than it actually is. They designed our website and social media and have continued to think about how it could be improved and updated as our business grows and evolves. They always deliver on what they promise and it always exceeds our expectations. It is hard to find people that take such pride in what they do and we couldn’t be happier.

Matt Spitzer

Founder, Triangle Hemp

We hired Goodness to revamp our cocktail bar and what a splendid job they did! Our package included naming, brand id, logo, and a menu design. On top of that, we got plenty of content ideas and strategies to direct our marketing plan. With Tara’s background in restaurant concepting and launching and Dustin’s keen eye for current design trends, they were a perfect match for our mission. Through breezy exercises, their thoughtful approach to brand identity made the soul searching process easy and digestible, and now we can embrace our bar with pointed clarity. Thanks to the Goodness team!

Sarah Chung

Owner, Hearsay

Once we launched my new site, I started getting emails from potential clients—I rarely got website leads before. I know that a well-designed, up-to-date website helps my business get new customers. I’m glad that I placed it in the caring, confident hands of Goodness. They made me feel taken care of.

Deb Zechini

Owner, Order In The House

See your brand in a new light.

Goodness is a creative studio based in Raleigh, NC helping business owners with their brands through strategy, naming, logo and identity design, website development, and ongoing brand management.
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