What We Do

We help you build your brand and grow your business. We create clarifying strategy, beautiful logo and identity design, engaging websites, and ongoing support that drives awareness.

Build Your Brand
Brand Strategy

Understanding yourself, your customers, and your competitors helps you create an authentic brand you’re proud of and confident in. Through a series of “brand therapy” sessions, we unpack your brand’s truths and distill them into a beautiful digital booklet.

  • Brand Foundation
    • Vision, mission, values
  • Brand Personality
    • Company archetype, voice and tone
  • Brand Positioning
    • How you’re different than your competitors and uniquely add value to your customers
  • Customer Personas
    • Who your target audience is and their journey to engaging with your brand
Brand strategy booklets help you understand your vision mission and values. Made with Goodness, a creative design studio in Raleigh NC
Brand foundation booklets help you build your brand and grow your business. Made with Goodness, a creative marketing agency in Raleigh NC
Logo and Identity Design

We collaborate with you to create a logo and visual identity that authentically expresses your brand’s personality. We explore multiple logo concepts before arriving at a comprehensive and versatile identity system.

We develop guidelines for logo usage, typography, color, and more that empower you and your team to use your identity confidently and consistently.

  • Brand Guideline Booklet
  • Logo Kit File System, organized by
    • Layouts (ex: full lockup, mark only, horizontal)
    • Colors (ex: full color, black, white)
    • File types (ex: jpg, png, pdf, eps)
Logo Identity design example. Our logo design process gives you beautiful logos and a cohesive identity system, creating a well-designed brand your business can be proud of. Made with Goodness, a creative logo design studio in Raleigh NC
Website Content and Design

We make it easy for your target audience to find you online, understand your brand, and take action. We build smart, customer-focused websites that engage, delight, and communicate clearly on all devices — from desktop screens to mobile phones and tablets.

We write the words, create an on-brand design, and develop a functional website that works for your business.

  • Responsive, mobile friendly web design
  • Copywriting and content creation
  • User experience
  • CMS, front-end development
  • Search Engine Optimization (SEO)
WWebsite design example. Our website design process gets you a beautiful functional website that delights your business' customers. Made with Goodness, a creative web design and development studio in Raleigh NC
Grow Your Business

We provide ongoing support for clients who have completed a Strategy, Logo, or Web service:

Social Media Management

Effective social media  builds brand awareness, cultivates lasting trust, and increases your customer pipeline. Our on-going social media management provides your brand with long-term success.

Social media marketing example, an iPhone showcasing Instagram marketing for our client Triangle Hemp.
Web Management

Your website should be a living document, constantly changing and evolving with your company. And, it’s only one piece of your online presence. We keep your site fresh and your brand consistent across the web.

Web management and marketing example, a screen shot of Google analytics for your website. Monitor your web traffic and increase visits to your website with Goodness, a marketing and design studio in Raleigh NC
Email Management

Email communication drives traffic to your website, generates high conversion rates, and builds relationships with your customers. Our email campaigns keep you top-of-mind to your audience.

Email marketing example, a series of campaign emails created for Hope for Haiti Foundation
And more!

Our core services are just the beginning. We specialize in a whole host of design and marketing services.

Graphic Design
  • Social Channel profile, cover image
  • Marketing Booklets and Infographics
  • Business Card
  • Letterhead
  • Restaurant Menu
  • Brochure
  • Experiential Design
  • Products, packaging, events, environments
  • Consultation/Training
  • Audits
    • Digital, social, advertising
  • Campaign Strategy
  • Cause Marketing Plans
Creative Services
  • Art direction and styling
  • Photography
  • Videography
  • Podcast production and recording
  • Music composition
Our Proven Process

What is it like to work with Goodness? It’s pretty simple! There may be some steps in between, but all our projects look like this:

1: Listen

We ask lots of questions and hear your needs

2: Collaborate

We work together, clarifying and refining your project

3: Deliver

We provide you with an excellent product you can trust

4: Delight

You have clarity, consistency, and confidence in your brand