What We Do

We help you build your brand and grow your business. We create clarifying strategy, beautiful logo and identity design, engaging websites, and ongoing marketing support that drives awareness.

Build Your Brand
Strategy

Understanding yourself, your customers, and your competitors helps you create an authentic brand you’re proud of and confident in. Through a series of “brand therapy” sessions, we unpack your brand’s truths and distill them into a beautiful digital booklet.

Deliverables
  • Brand Foundation
    • Vision, mission, values
  • Brand Personality
    • Voice, tone, messaging
  • Brand Positioning
    • How you’re different than your competitors and uniquely add value to your customers
  • Customer Personas
    • Who your target audience is and their journey to engaging with your brand
Brand strategy booklets help you understand your vision mission and values. Made with Goodness, a creative design studio in Raleigh NC
Brand foundation booklets help you build your brand and grow your business. Made with Goodness, a creative marketing agency in Raleigh NC
Logo and Identity Design

We collaborate with you to create a logo and visual identity that authentically expresses your brand’s personality. We explore multiple logo concepts before arriving at a comprehensive and versatile identity system.

We develop guidelines for logo usage, typography, color, and more that empower you and your team to use your identity confidently and consistently.

Deliverables
  • Brand Guideline Booklet
  • Logo Kit File System, organized by
    • Layouts (ex: full lockup, mark only, horizontal)
    • Colors (ex: full color, black, white)
    • File types (ex: jpg, png, pdf, eps)
Logo Identity design example. Our logo design process gives you beautiful logos and a cohesive identity system, creating a well-designed brand your business can be proud of. Made with Goodness, a creative logo design studio in Raleigh NC
Website Content and Design

We make it easy for your target audience to find you online, understand your brand, and take action. We build smart, customer-focused websites that engage, delight, and communicate clearly on all devices — from desktop screens to mobile phones and tablets.

We write the words, create an on-brand design, and develop a functional website that works for your business.

Deliverables
  • Responsive, mobile friendly web design
  • Copywriting and content creation
  • User experience
  • CMS, front-end development
  • Search Engine Optimization (SEO)
WWebsite design example. Our website design process gets you a beautiful functional website that delights your business' customers. Made with Goodness, a creative web design and development studio in Raleigh NC
Grow Your Business
Social Media Marketing

Effective social media marketing builds brand awareness, cultivates lasting trust, and increases your customer pipeline. Our on-going social media management provides your brand with long-term success.

Deliverables
  • Custom written content and curated images
  • Strategic scheduling (posting on ideal days/times)
  • Hashtag creation and management
  • Follower list clean up and growth
  • Monthly strategic marketing meetings
Social media marketing example, an iPhone showcasing Instagram marketing for our client Triangle Hemp.
Web Management & Marketing

Your website should be a living document, constantly changing and evolving with your company. And, it’s only one piece of your online presence. We keep your site fresh and your brand consistent across the web.

Deliverables
  • Site Maintenance
    • Troubleshooting technical issues
  • Content Management
    • Editing and updating pages and images
  • Quarterly Marketing Consulting meetings
  • Recommended marketing tactics
  • Website traffic monitoring
  • Monitoring overall digital presence
    • Google business listings, review sites, etc.
Web management and marketing example, a screen shot of Google analytics for your website. Monitor your web traffic and increase visits to your website with Goodness, a marketing and design studio in Raleigh NC
Email Marketing

Email marketing drives traffic to your website, generates high conversion rates, and builds relationships with your customers. Our email campaigns keep you top-of-mind to your audience.

Deliverables
  • Strategy & Frequency
  • Email template designs
  • Content writing and Image sourcing
  • Link testing and tracking
  • Audience segmentation
  • Scheduling for ideal days / times
  • Reporting
  • Campaigns
    • Automations
    • Drip Campaigns
    • E-commerce retargeting
Email marketing example, a series of campaign emails created for Hope for Haiti Foundation
And more!

Our core services are just the beginning. We specialize in a whole host of design and marketing services.

Icon for graphic design services by Goodness, a Raleigh NC design and marketing studio
Graphic Design
  • Social Channel profile, cover image
  • Marketing Booklets and Infographics
  • Business Card
  • Letterhead
  • Restaurant Menu
  • Brochure
  • Experiential Design
    • Products, packaging, events, environments
Icon for marketing services by Goodness, a Raleigh NC design and marketing studio
Marketing
  • Consultation/Training
  • Audits
    • Digital, social, advertising
  • Campaign Strategy
  • Cause Marketing Plans
creative services by Goodness, a Raleigh NC design and marketing studio
Creative Services
  • Art direction and styling
  • Photography
  • Videography
  • Podcast production and recording
  • Music composition
Our Proven Process

What is it like to work with Goodness? It’s pretty simple! There may be some steps in between, but all our projects look like this:

One
Listen

We ask lots of questions and hear your needs

Two
Collaborate

We work together, clarifying and refining your project

Three
Deliver

We provide you with an excellent product you can trust

Four
Delight

You have clarity, consistency, and confidence in your brand