Logo & Identity
Graphic Design
A brand refresh celebrating 20 years of business
FiveStar Awards & Engraving

FiveStar Awards and Engraving is a top provider of high quality awards and engraving services in the nation. Successful companies and customers come to FiveStar for creativity, craftsmanship, top-notch skills and products, and the utmost care for their project.

FiveStar had been serving up excellence for 20 years. They tapped the Goodness team to create an anniversary-worthy brand refresh. We worked through their brand truths to develop a logo, identity system, website, and supporting brand materials.


FiveStar’s challenge was to speak clearly to 2 different audiences: those needing corporate awards, and those in need of industrial engraving. We developed userflow and language that successfully communicates to both customer segments. Since launch, FiveStar has seen consistent user engagement with their purchase form — the website’s primary goal.

FiveStar Awards and Engraving  website design, made with Goodness
FiveStar Awards & Engraving website mockup with young man experiencing their proven process web page
Responsive mobile website design for client FiveStar Awards & Engraving, made by creative studio Goodness
Before and after web design for FiveStar Awards & Engraving

Logo & Identity

Logo and identity design mockup, office signage, for FiveStar Awards & Engraving
Logo and identity examples, print and packaging design, for FiveStar Awards & Engraving

Logo design for FiveStar Awards and Engraving
Responsively designed logo system for  FiveStar Awards and Engraving
Typography and hierarchy usage for  FiveStar Awards and Engraving

Logo design before and after,  FiveStar Awards and Engraving

Graphic Design

Goodness was entrusted to ideate new ways their brand would live out in the wild. We designed new wraps for their delivery vehicle, a variety of trade show banners, and a short marketing video.

Graphic design examples for our client  FiveStar Awards and Engraving. Made with Goodness, a Raleigh NC based creative studio

Hear from our client

From listening to what we thought we needed, to helping to educate us on things we hadn't considered, Goodness helped my company create a new logo, brand refresh, and website we love. Goodness truly brought out the "good" in us! Strongly recommend, over and over!

Lisa Higginbotham
Owner & President
FiveStar Awards and Engraving