We worked with Hope for Haiti Foundation on a strategic fundraising campaign for 2018’s #GivingTuesday. Their goal was to raise $11,000 over the course of the day to buy the land for their new surgical clinic in Bainet, Haiti. Through blog posts, email campaigns, social media marketing, and strategic conversations with key donors, the goal was met in the first 11 minutes of fundraising. We pivoted to a new goal to start building the surgical clinic and helped this NC-based nonprofit raise a grand total of $19,835 in a single day — all through social media donations.
Message 1 Subject:
We’re building a surgical clinic in Bainet — Join us for #GivingTuesday!
Message 2 Subject:
Just one week until #GivingTuesday — Help us build a surgical clinic!
Message 3 Subject:
Today is the day! Help us build a surgical clinic for #GivingTuesday
We could not have met and surpassed our goal without the help of Goodness. We wanted to participate in Giving Tuesday on Facebook, but were overwhelmed by all the details and knowledge required to plan and execute well. Tara came in and made the process so smooth, relayed our message perfectly, and handled the crazy speed of the campaign when it went live. Because of Goodness, so many lives in Haiti have been impacted for the better.
