Logo & Identity
Graphic Design
Creative Services
Loyal, trustworthy branding
DriveTrain Learning

Just like a car’s drivetrain gets your vehicle moving, DriveTrain Learning accelerates sales teams towards their goals.

When owner/principal Michael first talked with us about DriveTrain Learning, his company was just getting started. He knew he wanted a logo that echoed his passion and know-how for the account management world. We’ve built an identity inspired by classic cars and the eagerness of those muscle engines. 

Over the years we’ve continued working with Michael to grow a cohesive brand including print collateral, iconography, web design, and podcasts.  


Our strategy process helped the DriveTrain firm up their brand values and mission, as well as get a clearer picture of their competitive landscape so they could stand out to their ideal customers. We unpacked some helpful language, like their “art-of-selling” approach.

Brand strategy development for major pharmaseutical training company DriveTrain Learning

Logo & Identity 

Loyal and trustworthy — this identity was designed to help DriveTrain’s clients know they are in capable hands.

Logo and identity design for pharma training company DriveTrain Learning
Logo family design for pharmaceutical sales training company • created by Goodness brand agency in Raleigh NC

Graphic Design 

As the company grew, they needed custom iconography to represent each of their main service areas. We developed branding that was cohesive with the parent brand for each subset. Marketing pamphlets, business cards, social media channel profile images, and assets for their powerpoint presentations were also developed to keep everything consistent. 

Letterhead and brochure mockup for pharmaceutical sales training company DriveTrain Learning
business card design mockup

Logo identity icon set

Creative Services - Podcasts

We’ve produced multiple podcast series with custom music soundtracks and transcribed content for DriveTrain. Podcasts create deeper bonds with your audience, and invite them to be connected with your brand’s story. Our process included: pre-production consulting and episode flow; day-of production and recording; and post-production editing, mixing, and mastering.

Michael Hillan of DriveTrain Learning recording podcasts, produced by Goodness Creative Studio in Raleigh NC
Hear from our client

As customer oriented as they come, Dustin sought to understand what we were planning with our business. He captured the insights he needed to build our brand for us. And he NAILED it! Logos, color palette, website, even background music to our blogs. We look forward to many years partnering with him and his team!

Michael Hillan
DriveTrain Learning